If you’re planning to sell products via Google Shopping, you’ll need a Google Merchant Center (GMC) account. This is where your product information is stored and connected to your website.
It’s important that you own and control your GMC account — that way you’ll always have access to it, even if you change providers in the future. Sitecrafter will simply be added as a collaborator to help you set things up.
Follow the steps below:
1. Sign in with your business Google account
- Go to Google Merchant Center.
- Sign in with your business Google account (ideally something like info@yourbusiness.co.uk).
- Avoid using a personal Gmail — it’s better to keep this tied to your business.
2. Create your Merchant Center account
- Enter your business name, country, and time zone.
- Add your website URL when prompted.
3. Verify and claim your website
Google needs to confirm that you own your website. There are a few methods:
- Recommended: Add the HTML meta tag (I can help add this to your website).
- Or use Google Analytics or Google Tag Manager if you already have these set up.
Once verified, click Claim website.
4. Add Sitecrafter as a user
Now that your GMC account is live, you can add me so I can finish the setup.
- In the top right, click the Tools & settings (spanner icon).
- Under Settings, click Account access.
- Click the blue + Add user button.
- Enter my email: hello@sitecrafter.uk.
- Choose the Admin role (so I can link the account with your website and manage feeds).
- Click Add user.
I’ll receive an email invitation and be able to connect your GMC to your website.
5. (Optional) Link to Google Ads
If you plan to run Google Shopping Ads, you’ll also need to link your GMC to a Google Ads account.
- If you already have one, go to Tools & settings → Linked accounts → Google Ads, and link them.
- If not, I can guide you through creating one when you’re ready.
✅ That’s it! You now have a Google Merchant Center account under your control, with Sitecrafter added as a collaborator to handle the technical side.