Website Marketing

Turn your website into the ultimate 24/7 sales machine

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Boost Your Online Presence and Grow Your Business

In today’s digital age, a strong online presence is crucial for small businesses. Our website marketing services are tailored to help you stand out in the crowded online marketplace and attract more customers.

Why Your Business Needs Effective Website Marketing?

  1. Reach More Customers: 97% of consumers search for local businesses online. We’ll help you be found by potential customers in Harrogate and beyond.
  2. Compete with Larger Businesses: Level the playing field with our targeted marketing strategies designed to showcase your unique offerings.
  3. Build Brand Awareness: Establish your brand identity and increase recognition in your local community and target market.
  4. Increase Sales and Revenue: Convert website visitors into paying customers with optimized content and clear calls-to-action.
  5. Cost-Effective Marketing: Get more bang for your buck with targeted digital marketing strategies that offer measurable results.
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Is the average return on investment for every £1 spent on email marketing.
£b
Online adverting accounted for 78% of all UK ad spend in 2023, totalling £28.7 billion.
%
Over 40% of marketing budgets in the UK are now allocated to digital channels.

Search Engine Optimisation (SEO)

Improve your visibility in search results and attract more organic traffic.

Comprehensive keyword research tailored to your industry and local market
On-page optimisation to enhance your website’s relevance and authority
Technical SEO improvements to ensure search engines can easily crawl and index your site
Link building strategies to boost your site’s credibility and rankings
Regular performance tracking and adjustments to stay ahead of algorithm changes

Content Marketing

Engage your audience with valuable, relevant content that establishes your expertise.

Development of a content strategy aligned with your business goals
Creation of high-quality, SEO-optimised blog posts, articles, and web pages
Production of engaging visual content, including infographics and videos
Content distribution across various channels to maximise reach
Regular content audits to ensure ongoing relevance and effectiveness

Conversion Optimisation

Turn more of your website visitors into customers with data-driven improvements.

Comprehensive keyword research tailored to your industry and local market
Comprehensive analysis of user behaviour on your website
Implementation of A/B and multivariate testing
Optimisation of landing pages and call-to-action elements
Improvement of website usability and user experience
Ongoing monitoring and refinement of conversion funnels

Analytics & Reporting

Track your success with detailed reports and data-driven insights to continually improve your marketing efforts.

Setup and configuration of Google Analytics and other tracking tools
Regular monitoring of key performance indicators (KPIs)
Creation of custom dashboards for easy performance visualisation
Monthly detailed reports on website traffic, conversions, and ROI
Data-driven recommendations for ongoing strategy refinement
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What people are saying

I have been working with these guys for years now! With lots of hard work and timely communication, they made sure they delivered the best to me. Highly recommended!
Lydia DuffieldHarrogate Holiday Lets
We have worked with Pete at Sitecrafter for many years and trust him completely to manage and host our website. His knowledge, creativity and support is second to non and he has the patience of a saint, no question (and there have been many!) is ever too much trouble to answer. I thoroughly recommend Sitecrafter to everybody.
Jane ToomsIT Sports
Totally professional service from start up to completion. Very happy with my results as well as having a beautifully branded website too. Highly recommended.
Philomena ShielsUK Cosmetics Brand